Posts Tagged ‘logo’
Branding Design – Animal Buddies
Here is a branding design that I did last year for Animal Buddies, a small family run business based in Buckinghamshire specialising in pet services.
Since the client had just set up their business, they needed some branding designs. I helped come up the designs for their logo, business card and leaflet ad.
I wanted to design the logo to represent the family run pet business so I chose a bold round font in a light neutral colour to give a friendly and inviting look.
I kept the design of the business card simple to make the contact information clear and easy to see.
The leaflet would be in A5 size format, I carefully arranged the text and graphics by spacing evenly to make it easy to read in a small sheet.
Due to the amount of text required I had to make the font as small as possible but still readable at 8 pt. I used Object>Text Wrap in Illustrator to make the text flow around the images. I placed the contact details at the bottom of the sheet where it can easily be seen.
The final designs were exported to PDF with bleeding around the edges, ready for print.
Animal Buddies – www.animalbuddies.co.uk
Graphics – Logo Business Card Samples
I always wondered how my sample of logo designs would look on a professional business card but rather than getting them professionally printed (which would of been costly), I decided to take some photos of a blank card and superimpose the logos onto them.
I started by trying to find a nice quality card that I could use. After going though dozens of people’s business cards that had been given to my dad, I stumble a card that had a nice premium quality texture to it and conveniently had a blank side on the back.
I got the camera out and went around taking photos of the card on different surfaces. First thing I quickly realised was the camera couldn’t focus on the blank white card so every photo had to be manually focused. I had to move back and forth to find the right focus spot which was quite tricky as it was difficult to see on the viewfinder.
After several takes and finding the best photos I imported to Lightroom for some quick photo correction and then opened in Photoshop to add the logos in.
In Photoshop, I began transforming and scaling the logo to fit within the same perspective as the card in the photo, I aligned the logo transform box with each edges of the card and then placed in the middle with some minor adjustment by eye to make the logo look convincingly placed on the card.
I chosen Multiply on the blending mode of the logo layer to make the card texture show up underneath it. On some of the logos I also added a drop shadow to give it a fairly convincing emboss look.
The final piece to the overall look was adding some Gaussian Blur in the logo to match with the lens out of focus blur in the photos.
I’m pleased with how the photos turned out, it really helps visualise and showcase the logo designs in a real environment.
One thing that I would do differently would be to add a small temporary marker like a sticker in the centre of the blank card so that the camera can automatically focus onto the card, this can then be easily Stamp tool’ed out afterwards and save the hassle of manually focusing.
Graphics – Logo Design Sample Set 2
Here are a few more samples of logo designs that I’ve created in the last month.
Logo – no entry
This logo design came about after doodling for ideas on other logos and saw a letter e that I’d written at an angle which made me think of the No Entry symbol. My mind quickly joined the two pieces together to create the final look.
I chosen a serif font as I think it fits with the authority look of the symbol. I imagine the logo would make a good branding for a clothing range or cosmetic products with a rebellious theme.
Logo – Alive
This logo started with the figure, as I drew a circle above the letter A, I immediately saw a figure character with the letter being the body and then I added the arms in.
I chosen a word that seems fitting with the expression of the figure. I think this design would work well as a logo for a charity organisation.
Logo – cornucopia
I chosen the word cornucopia as the logo name as it’s a nice word that I like. I tried to emphasise the rounded look of the letters with a round san serif font.
The font was altered to make it more even and symmetrical, giving it a uniform look.
Logo – Pet Walkies
This design began by trying to come up with a logo for a dog walking service. I went for the obvious and create a paw symbol as a starting point but I wanted to implement both the walker and the dog interaction in the logo.
I was trying to think of what image or symbol could be used to portray the human side like the paw image used for the dog, it took me a good while of thinking and then it suddenly hit me… a foot print! so obvious now! The 2 images then got merged into one after playing around with the arrangement.
The silhouette of the dog walker was added in last as I felt the shoe print area needed something to fill in the blank space.
Graphics – Logo Redesign Exercise
Just as a fun exercise to see what I could come up with, I’ve redesigned the logo for a popular guitar-related forum that I frequently visit called The Gear Page or TGP for short.
I tried to create a logo which was simple yet bold by using silhouette shapes. A dark blue colour was used to match with the colour palette of the forum.
Since the forum is called The Gear Page, I wanted the logo to represent all the different sections within the forum such as amps, guitars and effects.
Below are a few alternative design layouts.
This last design came about after moving the silhouette shapes around and saw the circular gaps of the guitar pickup as a window frame for the other items.
It was fun coming up with a new design on an existing logo, my personal favourite would be the last one as it has a cleaner sleeker look and shows the different parts of the forum very clearly.
Graphics – Logo Design Sample Set 1
These are some examples of brand identity/logo designs that I’ve created using illustrator. I tried to come up with various themed logos with some that could be applied to different types of industry.
When designing the logos, I tried to keep it clean and simple so that it can be easily recognisable and readable at the same time. I used bold contrasting tone to make the design stand out and using the minimum of colours possible to avoid visual clutter.
When displaying the logo designs, I added a gradient effect and a grain texture onto the background to add focus on the main subject and provide a clean visual appearance.
Logo – Volume
The idea for this design simply came from the symbol for volume and incorporating it into the word itself. This logo would work well for an audio related or a contemporary fashion magazine type of company.
Logo – Envelope
The idea again came from incorporating the symbol icon to the word. When I was drawing the envelope icon, I noticed the shape of the lines started to form a tick which adds something extra to the design.
The letter L coincidentally became reversed to form the bottom outline of the envelope. This would be an ideal logo for a stationary, special gift or card company.
Logo – Betxi
This idea started with the brand name for a made up betting company and then developed into the design for a far east betting service. I used traditional oriental themed colours and fonts but with a contemporary look.
Logo – Echelon
Echelon is one of my favourite words in the dictionary and I had this cool idea of incorporating the meaning into the text. The word means a level or rank in an organisation and I tried to represent this by splitting and altering the shapes of the letters to form different platforms and layers.
The circles within a circle in the letter O represent hierarchy and the concept of an inner circle meaning. It could also be interpreted as a sort of symbol for a security key lock system, which would tie in well with the authority meaning.