Posts Tagged ‘brand identity’

Branding Design – Animal Buddies

Animal Buddies Designs

Here is a branding design that I did last year for Animal Buddies, a small family run business based in Buckinghamshire specialising in pet services.

Since the client had just set up their business, they needed some branding designs. I helped come up the designs for their logo, business card and leaflet ad.

I wanted to design the logo to represent the family run pet business so I chose a bold round font in a light neutral colour to give a friendly and inviting look.

I kept the design of the business card simple to make the contact information clear and easy to see.

The leaflet would be in A5 size format, I carefully arranged the text and graphics by spacing evenly to make it easy to read in a small sheet.

Due to the amount of text required I had to make the font as small as possible but still readable at 8 pt. I used Object>Text Wrap in Illustrator to make the text flow around the images. I placed the contact details at the bottom of the sheet where it can easily be seen.

The final designs were exported to PDF with bleeding around the edges, ready for print.

Animal Buddies –

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Graphics – Logo Design Sample Set 1

These are some examples of brand identity/logo designs that I’ve created using illustrator. I tried to come up with various themed logos with some that could be applied to different types of industry.

When designing the logos, I tried to keep it clean and simple so that it can be easily recognisable and readable at the same time. I used bold contrasting tone to make the design stand out and using the minimum of colours possible to avoid visual clutter.

When displaying the logo designs, I added a gradient effect and a grain texture onto the background to add focus on the main subject and provide a clean visual appearance.


Logo – Volume

The idea for this design simply came from the symbol for volume and incorporating it into the word itself. This logo would work well for an audio related or a contemporary fashion magazine type of company.


Logo – Envelope

The idea again came from incorporating the symbol icon to the word. When I was drawing the envelope icon, I noticed the shape of the lines started to form a tick which adds something extra to the design.

The letter L coincidentally became reversed to form the bottom outline of the envelope. This would be an ideal logo for a stationary, special gift or card company.


Logo – Betxi

This idea started with the brand name for a made up betting company and then developed into the design for a far east betting service. I used traditional oriental themed colours and fonts but with a contemporary look.


Logo – Echelon

Echelon is one of my favourite words in the dictionary and I had this cool idea of incorporating the meaning into the text. The word means a level or rank in an organisation and I tried to represent this by splitting and altering the shapes of the letters to form different platforms and layers.

The circles within a circle in the letter O represent hierarchy and the concept of an inner circle meaning. It could also be interpreted as a sort of symbol for a security key lock system, which would tie in well with the authority meaning.

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