Archive for the ‘Graphics’ Category

Graphics – Logo Redesign Exercise

Just as a fun exercise to see what I could come up with, I’ve redesigned the logo for a popular guitar-related forum that I frequently visit called The Gear Page or TGP for short.

logo_tgp_01

I tried to create a logo which was simple yet bold by using silhouette shapes. A dark blue colour was used to match with the colour palette of the forum.

Since the forum is called The Gear Page, I wanted the logo to represent all the different sections within the forum such as amps, guitars and effects.

Below are a few alternative design layouts.

logo_tgp_02

logo_tgp_03

logo_tgp_04

This last design came about after moving the silhouette shapes around and saw the circular gaps of the guitar pickup as a window frame for the other items.

logo_tgp_05

It was fun coming up with a new design on an existing logo, my personal favourite would be the last one as it has a cleaner sleeker look and shows the different parts of the forum very clearly.

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Illustration – Biguiyuan Kindergarten Poster

Here is an artwork poster that I had recently designed for Biguiyuan Kindergarten School in Zhaoqing, southern China.

China Kindergarten Poster

The school staffs wanted a poster to help attract new parents and their children to the kindergarten school and also provide some details of contact information and a link to their website.

The size of the poster would be 750cm (24.6ft) tall and 600cm (19.7ft) wide which would cover most of the wall on one side of the building.

The design had to be fun and inspiring for the children and also show a positive message for the parents. We discussed different ideas for the design and in the end we came up with incorporating stars as a positive symbol and the children being the “star” pupils of the kindergarten.

China Kindergarten Poster WIP

I used photoshop to generate some designs ideas on the characters, I wanted to give each one a slightly unique look so I incorporated the different hairstyles of the school children into the design of each character. Once we were happy with the overall look; I then proceeded in converting them to vector and adding colour in.

Once the artwork was near completion, I sent the file across to the staffs via email for feedback and any changes to be made. Fortunately they were pleased with the overall design and only a few minor adjustments were needed before it was sent to the printing company. The contact details were moved to the top for easier viewing from a distance and the style of fonts were updated to a clearer font.

China Kindergarten Poster Photo 1

On the test run of the printing, an issue had cropped up on the smaller print version, with the outline strokes being thinner than on the original design, perhaps this could of been due to enlarging the image but without also scaling up the strokes. To be on the safe side though, I decided to convert all the strokes into shape objects using the Object>Path>Outline Stroke tool to quickly fix similar issue from happening again.

China Kindergarten Poster Photo 2

The artwork poster has received positive feedback from the school. I’m really pleased with the final piece; it’s always nice to have your work on display, especially in a vibrant place like a kindergarten where lots of children and parents will get to see it and hopefully find it fun and enjoyable to look at.

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Graphics – Logo Design Sample Set 1

These are some examples of brand identity/logo designs that I’ve created using illustrator. I tried to come up with various themed logos with some that could be applied to different types of industry.

When designing the logos, I tried to keep it clean and simple so that it can be easily recognisable and readable at the same time. I used bold contrasting tone to make the design stand out and using the minimum of colours possible to avoid visual clutter.

When displaying the logo designs, I added a gradient effect and a grain texture onto the background to add focus on the main subject and provide a clean visual appearance.

logo_volume

Logo – Volume

The idea for this design simply came from the symbol for volume and incorporating it into the word itself. This logo would work well for an audio related or a contemporary fashion magazine type of company.

logo_envelope

Logo – Envelope

The idea again came from incorporating the symbol icon to the word. When I was drawing the envelope icon, I noticed the shape of the lines started to form a tick which adds something extra to the design.

The letter L coincidentally became reversed to form the bottom outline of the envelope. This would be an ideal logo for a stationary, special gift or card company.

logo_betxi

Logo – Betxi

This idea started with the brand name for a made up betting company and then developed into the design for a far east betting service. I used traditional oriental themed colours and fonts but with a contemporary look.

logo_echelon

Logo – Echelon

Echelon is one of my favourite words in the dictionary and I had this cool idea of incorporating the meaning into the text. The word means a level or rank in an organisation and I tried to represent this by splitting and altering the shapes of the letters to form different platforms and layers.

The circles within a circle in the letter O represent hierarchy and the concept of an inner circle meaning. It could also be interpreted as a sort of symbol for a security key lock system, which would tie in well with the authority meaning.

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Project – RKGO

RKGO

I’ve just finished a project that I had been working on for about 4 weeks on and off, It’s a sample web page site for a made-up musical instrument company.

I wanted to create a site that was dynamic and interactive. My main focus was initially on the design of the website and a product brochure to follow, but I quickly realized I didn’t have any materials to work on and I didn’t want to use any existing product images due to copyright infringement, so I decided to use the 3D skills I have and quickly came up with a mock-up design in 3Ds Max, this took just over a day to model and render.

So after the RKHOS was born; I had something to build on and I used the rendered images to create a simple flash banner and the 3D model to create a short video ad. Premiere was used to edit the clips together and the audio was added in using a simulated piano software, since I don’t own a usb midi keyboard, I had to resort using the mouse to play the notes; hence the poorly played 1 note tunes.

For the brochure I used InDesign, I went for a vibrant dynamic look to add a bit more character and appeal to the pages. I used paragraph styles and columns to keep it clean and consistent looking. I exported it in pdf and swf format with the interactive page curl tool which is a cool feature in InDesign.

The design of the site had to be simple to navigate with all the information easily accessible but also include some sort of visual impact to give a nice user experience.

I had been learning a bit of JQuery in the early stages of the site design and found it to be a powerful yet fairly easy tool to use. I applied what I had learnt and used it on most of the dynamic parts of the site such as the faded transitions of the images and the tab menu buttons.

I used the fairly new HTML5 video and audio player functions to implement the media files into the site. First I had to convert my media files into the right compatible format for HTML5, for this I used Miro Video Converter which is a great simple to use open-source software.

I kept all the media files at an optimal file size to create a quick and smooth viewing experience with as little loading time as possible. The total file size for all the images is under 200KB which was well optimized but the problem I had was the video file is over 1MB which wasn’t ideal. So I did some research and found the preload=”none” function which tells it to start the video download only once it’s been activated.

The web page is quite media-rich in content and my aim had been to get it under 1mb in page size. I’ve tested the page loading site using some of the web tool sites and it calculated the web page size to be 532KB on one reading and 720KB on the other which was what I had hoped for and it’s all helped by the small preloading code.

I’ve tested the site on 5 of the main browsers and surprisingly I didn’t encounter any major compatibility issues, the JQuery script worked fine on all of the browsers which was great. I also checked on the older IE and it worked near perfect on all versions even on IE 6. HTML5 video and audio doesn’t work on IE 8 and lower but I have added an alternative hyperlink to the media files which shows up on the old versions. The drop down menu on the navigation also doesn’t work but the solution would be to create a separate page for each main category link.

I’m pleased with the final piece, it involved applying some of the things I had learnt in the past and also a few new things like HTML5 and JQuery which I think I’ll be using a lot more often now.

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Brochure – Visit Zhaoqing, China

Brochure Visit Zhaoqing 01

Brochure Visit Zhaoqing 02

Click here to view a high quality online pdf of the brochure.

Here is a sample work that I’ve created of a typical holiday tour guide brochure. It’s a 3-sided brochure layout; front and back. This was done in InDesign and took about 2 days to make.

I wanted to improve my knowledge of InDesign and decided to use my recent trip to China as the subject for a tour guide brochure.

All the photos used in the brochure were taken by myself during my trip to China, the image of the map was taken from Wikipedia.

As it’s a sample work, I decided to focus my time on the layout design of the brochure and didn’t spend much of my time on the written content; hence the use of dummy text.

I began with creating 3 columns for the text; with a transparent fill background to make it more readable. I then added the panoramic photos and placed it at the bottom of each page which instantly made the design more brochure looking.

I used a gradient for the upper part the background and several photos set in ‘lighten’ blending mode which added more visual interest and blended the upper and bottom images together.

The thumbnail photos were placed with a 2mm text wrap which gave it some space between the text and the photos.

I went for a 3-sided brochure layout but the final design could easily be adapted for a two-page spread layout. I’ve incorporated a 3mm bleed so it’s all setup ready for print.

I enjoyed making the brochure and I’m pleased with the final result, I hope it has made Zhaoqing an appealing place to visit!

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