Illustration – Biguiyuan Kindergarten Poster

Here is an artwork poster that I had recently designed for Biguiyuan Kindergarten School in Zhaoqing, southern China.

China Kindergarten Poster

The school staffs wanted a poster to help attract new parents and their children to the kindergarten school and also provide some details of contact information and a link to their website.

The size of the poster would be 750cm (24.6ft) tall and 600cm (19.7ft) wide which would cover most of the wall on one side of the building.

The design had to be fun and inspiring for the children and also show a positive message for the parents. We discussed different ideas for the design and in the end we came up with incorporating stars as a positive symbol and the children being the “star” pupils of the kindergarten.

China Kindergarten Poster WIP

I used photoshop to generate some designs ideas on the characters, I wanted to give each one a slightly unique look so I incorporated the different hairstyles of the school children into the design of each character. Once we were happy with the overall look; I then proceeded in converting them to vector and adding colour in.

Once the artwork was near completion, I sent the file across to the staffs via email for feedback and any changes to be made. Fortunately they were pleased with the overall design and only a few minor adjustments were needed before it was sent to the printing company. The contact details were moved to the top for easier viewing from a distance and the style of fonts were updated to a clearer font.

China Kindergarten Poster Photo 1

On the test run of the printing, an issue had cropped up on the smaller print version, with the outline strokes being thinner than on the original design, perhaps this could of been due to enlarging the image but without also scaling up the strokes. To be on the safe side though, I decided to convert all the strokes into shape objects using the Object>Path>Outline Stroke tool to quickly fix similar issue from happening again.

China Kindergarten Poster Photo 2

The artwork poster has received positive feedback from the school. I’m really pleased with the final piece; it’s always nice to have your work on display, especially in a vibrant place like a kindergarten where lots of children and parents will get to see it and hopefully find it fun and enjoyable to look at.

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