{"id":1975,"date":"2012-07-26T18:43:34","date_gmt":"2012-07-26T17:43:34","guid":{"rendered":"http:\/\/raykit.co.uk\/blog\/?p=1975"},"modified":"2014-01-26T05:20:34","modified_gmt":"2014-01-26T04:20:34","slug":"graphics-logo-design-sample-set-1","status":"publish","type":"post","link":"https:\/\/raykit.co.uk\/blog\/2012\/07\/26\/graphics-logo-design-sample-set-1\/","title":{"rendered":"Graphics – Logo Design Sample Set 1"},"content":{"rendered":"

These are some examples of brand identity\/logo designs that I’ve created using illustrator. I tried to come up with various themed logos with some that could be applied to different types of industry.<\/p>\n

When designing the logos, I tried to keep it clean and simple so that it can be easily recognisable and readable at the same time. I used bold contrasting tone to make the design stand out and using the minimum of colours possible to avoid visual clutter.<\/p>\n

When displaying the logo designs, I added a gradient effect and a grain texture onto the background to add focus on the main subject and provide a clean visual appearance.<\/p>\n

\"logo_volume\"<\/p>\n

Logo – Volume<\/strong><\/p>\n

The idea for this design simply came from the symbol for volume and incorporating it into the word itself. This logo would work well for an audio related or a contemporary fashion magazine type of company.<\/p>\n

\"logo_envelope\"<\/p>\n

Logo – Envelope<\/strong><\/p>\n

The idea again came from incorporating the symbol icon to the word. When I was drawing the envelope icon, I noticed the shape of the lines started to form a tick which adds something extra to the design.<\/p>\n

The letter L coincidentally became reversed to form the bottom outline of the envelope. This would be an ideal logo for a stationary, special gift or card company.<\/p>\n

\"logo_betxi\"<\/p>\n

Logo – Betxi<\/strong><\/p>\n

This idea started with the brand name for a made up betting company and then developed into the design for a far east betting service. I used traditional oriental themed colours and fonts but with a contemporary look.<\/p>\n

\"logo_echelon\"<\/p>\n

Logo – Echelon<\/strong><\/p>\n

Echelon is one of my favourite words in the dictionary and I had this cool idea of incorporating the meaning into the text. The word means a level or rank in an organisation<\/em> and I tried to represent this by splitting and altering the shapes of the letters to form different platforms and layers.<\/p>\n

The circles within a circle in the letter O represent hierarchy and the concept of an inner circle meaning. It could also be interpreted as a sort of symbol for a security key lock system, which would tie in well with the authority meaning.<\/p>\n","protected":false},"excerpt":{"rendered":"

These are some examples of brand identity\/logo designs that I’ve created using illustrator. I tried to come up with various themed logos with some that could be applied to different types of industry. When designing the logos, I tried to keep it clean and simple so that it can be easily recognisable and readable at […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[4],"tags":[50,49],"_links":{"self":[{"href":"https:\/\/raykit.co.uk\/blog\/wp-json\/wp\/v2\/posts\/1975"}],"collection":[{"href":"https:\/\/raykit.co.uk\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/raykit.co.uk\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/raykit.co.uk\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/raykit.co.uk\/blog\/wp-json\/wp\/v2\/comments?post=1975"}],"version-history":[{"count":29,"href":"https:\/\/raykit.co.uk\/blog\/wp-json\/wp\/v2\/posts\/1975\/revisions"}],"predecessor-version":[{"id":1986,"href":"https:\/\/raykit.co.uk\/blog\/wp-json\/wp\/v2\/posts\/1975\/revisions\/1986"}],"wp:attachment":[{"href":"https:\/\/raykit.co.uk\/blog\/wp-json\/wp\/v2\/media?parent=1975"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/raykit.co.uk\/blog\/wp-json\/wp\/v2\/categories?post=1975"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/raykit.co.uk\/blog\/wp-json\/wp\/v2\/tags?post=1975"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}