{"id":187,"date":"2008-10-26T02:29:43","date_gmt":"2008-10-26T01:29:43","guid":{"rendered":"http:\/\/raykit.co.uk\/blog\/?p=187"},"modified":"2012-08-02T20:46:30","modified_gmt":"2012-08-02T19:46:30","slug":"flash-summer-banner","status":"publish","type":"post","link":"https:\/\/raykit.co.uk\/blog\/2008\/10\/26\/flash-summer-banner\/","title":{"rendered":"Flash &#8211; Summer Banner"},"content":{"rendered":"<p><embed src=\"http:\/\/raykit.co.uk\/blog\/images\/raykitshum_flash_summer_banner.swf\" menu=\"false\" quality=\"high\" width=\"200\" height=\"600\" name=\"summer_banner\" align=\"left\" type=\"application\/x-shockwave-flash\"><\/embed><\/p>\n<p>Another banner recently done in the wide skyscraper format (160&#215;600) at 50kb file size.<\/p>\n<p>The concept came about from wanting to create something that looked commercial and seasonal. Also the fact that I enjoyed creating the winter banner, I wanted to do something along the same line.<\/p>\n<p>The tools used were mainly gradient fills with motion and shape tweening. The sparkle effects on the sand and sea were created with just a white stroke set with a custom stripple type.<\/p>\n<p>The trickiest part was trying to make the numbers move convincingly. The method was warping it first using free-transform tool and then adding a hint of gradient and transparency to give it a better result.<\/p>\n<p>The crucial part was getting the timing of the text to appear right, this was important visually and functionally as I wanted viewers to follow the sun move up and then lead them to the branding and the slogan.<\/p>\n<p>This was another enjoyable piece of work to do and I think the outcome is a believable advert banner.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Another banner recently done in the wide skyscraper format (160&#215;600) at 50kb file size. The concept came about from wanting to create something that looked commercial and seasonal. Also the fact that I enjoyed creating the winter banner, I wanted to do something along the same line. The tools used were mainly gradient fills with [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1,17],"tags":[18,60,12],"_links":{"self":[{"href":"https:\/\/raykit.co.uk\/blog\/wp-json\/wp\/v2\/posts\/187"}],"collection":[{"href":"https:\/\/raykit.co.uk\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/raykit.co.uk\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/raykit.co.uk\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/raykit.co.uk\/blog\/wp-json\/wp\/v2\/comments?post=187"}],"version-history":[{"count":17,"href":"https:\/\/raykit.co.uk\/blog\/wp-json\/wp\/v2\/posts\/187\/revisions"}],"predecessor-version":[{"id":2054,"href":"https:\/\/raykit.co.uk\/blog\/wp-json\/wp\/v2\/posts\/187\/revisions\/2054"}],"wp:attachment":[{"href":"https:\/\/raykit.co.uk\/blog\/wp-json\/wp\/v2\/media?parent=187"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/raykit.co.uk\/blog\/wp-json\/wp\/v2\/categories?post=187"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/raykit.co.uk\/blog\/wp-json\/wp\/v2\/tags?post=187"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}