{"id":2221,"date":"2015-02-08T04:11:19","date_gmt":"2015-02-08T03:11:19","guid":{"rendered":"http:\/\/raykit.co.uk\/blog\/?p=2221"},"modified":"2015-02-08T04:28:06","modified_gmt":"2015-02-08T03:28:06","slug":"branding-design-animal-buddies","status":"publish","type":"post","link":"http:\/\/raykit.co.uk\/blog\/2015\/02\/08\/branding-design-animal-buddies\/","title":{"rendered":"Branding Design &#8211; Animal Buddies"},"content":{"rendered":"<p><a title=\"Animal Buddies Designs\" href=\"http:\/\/raykit.co.uk\/blog\/images\/raykitshum_project_animal_buddies.jpg\"  rel=\"lightbox[roadtrip]\"><img decoding=\"async\" src=\"http:\/\/raykit.co.uk\/blog\/images\/_raykitshum_project_animal_buddies.jpg\" alt=\"Animal Buddies Designs\" \/><\/a><\/p>\n<p>Here is a branding design that I did last year for Animal Buddies, a small family run business based in Buckinghamshire specialising in pet services.<\/p>\n<p>Since the client had just set up their business, they needed some branding designs. I helped come up the designs for their logo, business card and leaflet ad.<\/p>\n<p>I wanted to design the logo to represent the family run pet business so I chose a bold round font in a light neutral colour to give a friendly and inviting look.<\/p>\n<p>I kept the design of the business card simple to make the contact information clear and easy to see.<\/p>\n<p>The leaflet would be in A5 size format, I carefully arranged the text and graphics by spacing evenly to make it easy to read in a small sheet.<\/p>\n<p>Due to the amount of text required I had to make the font as small as possible but still readable at 8 pt. I used Object>Text Wrap in Illustrator to make the text flow around the images. I placed the contact details at the bottom of the sheet where it can easily be seen.<\/p>\n<p>The final designs were exported to PDF with bleeding around the edges, ready for print.<\/p>\n<p>Animal Buddies &#8211; <a href=\"http:\/\/www.animalbuddies.co.uk\/\" target=\"_blank\">www.animalbuddies.co.uk<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Here is a branding design that I did last year for Animal Buddies, a small family run business based in Buckinghamshire specialising in pet services. Since the client had just set up their business, they needed some branding designs. I helped come up the designs for their logo, business card and leaflet ad. I wanted [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[47,4,3],"tags":[50,59,49],"_links":{"self":[{"href":"http:\/\/raykit.co.uk\/blog\/wp-json\/wp\/v2\/posts\/2221"}],"collection":[{"href":"http:\/\/raykit.co.uk\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/raykit.co.uk\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/raykit.co.uk\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/raykit.co.uk\/blog\/wp-json\/wp\/v2\/comments?post=2221"}],"version-history":[{"count":17,"href":"http:\/\/raykit.co.uk\/blog\/wp-json\/wp\/v2\/posts\/2221\/revisions"}],"predecessor-version":[{"id":2238,"href":"http:\/\/raykit.co.uk\/blog\/wp-json\/wp\/v2\/posts\/2221\/revisions\/2238"}],"wp:attachment":[{"href":"http:\/\/raykit.co.uk\/blog\/wp-json\/wp\/v2\/media?parent=2221"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/raykit.co.uk\/blog\/wp-json\/wp\/v2\/categories?post=2221"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/raykit.co.uk\/blog\/wp-json\/wp\/v2\/tags?post=2221"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}